Geotab
Project Overview:
An MVP aimed at empowering fleet managers to efficiently evaluate their safety performance and benchmark it against industry peers, enabling them to take targeted actions.
Role
Primary Designer
Project Duration
6 Months
How can we use our data to provide our customers with a way to assess their overall safety?
The Problem
Despite having access to ample data, our clients found it challenging to maintain a comprehensive overview of their fleet's safety status. They lacked a convenient method to monitor fleet safety at a glance
The Opportunity
To develop an MVP demonstrating our ability to leverage the wealth of everyday vehicle data we gather, crafting a dashboard for customers to easily assess their overall safety performance. Additionally, we aimed to establish industry benchmarks for comparison among peers, equipping customers with the necessary insights to potentially qualify for insurance incentives
Design Focus Areas
Displaying and giving insight to customers about their fleets as a whole
1. Overall Fleet Metrics
Providing insights to customers about their fleets categorized by specific event types
2. Fleet Metrics by Event Type
3. Fleet Metrics by Groups
Groups are a way for organizations to manage their fleets. Providing insights at a group level allows for more flexibility.
4. Vehicle Level Details
Providing a dashboard look at a specific vehicle history in terms of safety to allow organizations to pinpoint problem areas
Sidebar Design Concepts
Annotation & Markups
Due to the nature and complexity of this project, it needed to be clearly annotated. Each feature and element of this project was highly annotated throughout making it easier to communicate with stakeholders and development. Markups were also used throughout the project to ensure clarity on certain aspects to move forward.
MVP Feedback
A priority for this MVP was to collect feedback from users so we could continue to collect data and improve. Creating a form for the users to fill out and creating a path that would enable them to successfully fill out the form was imperative.
Form Focus Points:
easy entrance, easy exit
content needed to be concise and digestible
radio buttons and checkboxes for simplicity
no long form answers required
split the form into steps so it wouldn’t feel overwhelming
Results & Reflection
This was an extremely challenging and rewarding process. It was a unique experience working on an MVP with the main focus of obtaining customer feedback and providing a baseline for a future product. It was a data extensive project and I learned so much about data collection, data analysis, organizing data and table design etc.
60% of users that interacted with the experiment provided feedback.
Challenges
Aggregated Data Limitations
Research
Short Timeline
Successes
Collected a lot of customer feedback
Proved Value in Concept
Deep understanding for data